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I Hate Corned Beef and Cabbage. I'm sure that some cardinal sin, me being Irish and all, but I just can't help it.
The 12-month marketing cycle is all the rage, but times have changed. Business has accelerated thanks to the internet, and marketing needs to keep up. While there's value in looking at your marketing plan's long view over the year, ...
Using Data To Align Your Marketing Budget With Revenue Goals It never fails. Talking to customers about their business projects for next year and that pesky word "hope" makes its way into the conversation. "We're hoping to do 20 ...
8 Things To Do To Ramp Up Social Media Marketing
Experiment, pivot, and revisit
Single tactic marketing is rarely useful. If you've launched tactics before only to watch them shrivel up and die from disinterest, you may be using too many single-tactic approaches.
Data is a business driver, but humans can’t comprehend data in its raw form. Dashboards help bring together the most critical visualizations of data so that everyone on your team can understand quickly what’s working and what isn’t.
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